Cookie Notice

Why do we use cookies?

The H&M Group uses cookies and other tracking technologies to give you the full functionality of all our websites, including this one, to customize your user experience, perform analytics and deliver personalized advertising on our websites, apps and newsletters across internet and via social media platforms.

Who is responsible for cookies?

H & M Hennes & Mauritz GBC AB and the named publisher, listed in the cookie subgroup below, are both responsible for setting cookies on your device when you access any of our official websites and for the access and collection of data from the same device.

What is a cookie?

A "cookie" is a small text file that is downloaded onto your device such as computer or smartphone when you access our websites.

We use cookies and other similar technologies in order to make our website work efficiently and secure and to improve personalized user experience.

When referring to cookies we include:

- first- and third-party cookies,
- tracking pixels and plug-ins, including technologies those from third party publishers,
- other tracing technologies.

All cookies have a publisher which tells you who the cookie belongs to. The publisher is the owner of the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called "first-party" cookies, whereas cookies set by a third-party company, such as a social media platforms or ad network/ad tech providers, are called "third party" cookies.

Below you will find more detailed information about our cookies and the reason for using them.

How to withdraw your cookie consent?

You can at any time disable your non-essential cookie by withdrawing your consent. You manage your cookie consents in Cookie Settings at the bottom of this website.

In addition to your consent withdrawal, you can easily stop your browser from accepting cookies by configuring your browser's cookie settings.

All commercial web browsers are featured with cookie management functionality.

Please check your web browser to find out more how to delete or disable cookies etc.

If you choose to disable cookies, you may face limitation on functionality and a deteriorated user experience.

What types of cookies do we use and why?

Strictly necessary cookies

These cookies are necessary to maintain our services and cannot be switched off. They are usually only set in response to actions made by you, such as creating an account or saving a wish-list for later. You can set your browser to block or alert you about these cookies, but that can make some parts of the site not work. These cookies do not store any personally identifiable information.

Strictly necessary cookies
Cookie Subgroup	Cookies	Cookies used	Lifespan
press.cos.com	renderid	First Party	Session
login.au.cos.com	x-ms-cpim-csrf , ai_user	First Party	364 Days, 364 Days
vimeo.com	vuid	First Party	399 Days
login.eu.cos.com	x-ms-cpim-trans , x-ms-cpim-cache\|xxxxxxxxxxxxxxxxxx	First Party	364 Days, 364 Days
cos.com	PCID , EHTcCode , bm_sz , WG_VER_CLIENT , EHReferCode , tfpsi , hmid , OptanonAlertBoxClosed , utag_main__st , rmStore , WG_CLIENT_ID , RC_RESOLUTION , RT , _fwb , _wp_uid , HMCORP_currency , utag_main , _yjsu_yjad , RC_COLOR , isOrderStart , _vapi , bm_sv , utag_main__sn , utag_main_vapi , tfpvi , TEST_AMCV_COOKIE_WRITE , bm_mi , utag_main__pn , utag_main__se , ak_bmsc , _abck , utag_main_ses_id , AKA_A2 , HMCORP_locale , utag_main__ss	First Party	399 Days, Session, A few seconds, 6 Days, 364 Days, A few seconds, 364 Days, 364 Days, A few seconds, A few seconds, 6 Days, 399 Days, 6 Days, 399 Days, 364 Days, 179 Days, 364 Days, 365 Days, 399 Days, 364 Days, Session, A few seconds, 364 Days, 364 Days, A few seconds, Session, A few seconds, A few seconds, A few seconds, A few seconds, 364 Days, A few seconds, A few seconds, 179 Days, A few seconds
www.cos.com	cookietest , wcs_bt , newsletter-signup , praCookie , HDCOS_NEW_JSESSIONID , plpUrl , fuel_csrf_token , ecom_cart_id , BBFDBSESID , offset_value , last_visited_category_guest_user , productId , JSESSIONID , encodedUserCookie , non_customer_id , comingFromPdp , language-select , countryId , WMONID , OFFSET	First Party	Session, 399 Days, 29 Days, 364 Days, 364 Days, 364 Days, A few seconds, 364 Days, A few seconds, 364 Days, 364 Days, 364 Days, 364 Days, A few seconds, 3649 Days, 364 Days, Session, 6 Days, 365 Days, 364 Days
career.cos.com	OptanonConsent , NSC_xxxxxxxxxxxxxxx , HMCOOKIENOTIFY	First Party	364 Days, A few seconds, Session
creativecdn.com	ts, u	Third Party	364 Days, 365 Days
fonts.net	__cf_bm	Third Party	A few seconds
vimeo.com	__cf_bm	Third Party	A few seconds
mgid.com	__cf_bm	Third Party	A few seconds
adx.opera.com	UID	Third Party	29 Days
fast.nexx360.io	__cflb	Third Party	A few seconds
console.adtarget.com.tr	vmuid	Third Party	61 Days
photorankstatics-a.akamaihd.net	__pr_AB_testing	Third Party	A few seconds
rmp.rakuten.com	Rp	Third Party	729 Days
www.cosstores.com	ARRAffinitySameSite, ARRAffinity, qtrans_front_language	Third Party	Session, Session, 364 Days
t.co	muc_ads	Third Party	399 Days
agkn.com	u, ab	Third Party	365 Days, 365 Days
recommender.scarabresearch.com	cdv, s	Third Party	365 Days, 364 Days
us.ck-ie.com	CID	Third Party	6 Days
cosstores.com	AKA_A2, bm_sz, _abck, cosaam	Third Party	A few seconds, A few seconds, 365 Days, 29 Days

Performance cookies

These cookies allow us to count visits and traffic so we can collect insights like which pages are the most popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore, anonymous. If you do not allow these cookies, we will not be able to provide you with a tailored experience.

Performance cookies
Cookie Subgroup	Cookies	Cookies used	Lifespan
www.cos.com	_cs_nnnnnnnnnnnnn , INGRESSCOOKIE	First Party	Session, 364 Days
login.au.cos.com	ai_session	First Party	A few seconds
cos.com	_ga , _ga_xxxxxxxxxx , optimizelyOptOut , optimizelyEndUserId , _gid , _gat_xxxxxxxxxxxxxxxxxxxxxxxxxx , utag_main_segment , ABTasty , _gclxxxx , optimizelyDomainTestCookie , ABTastySession , mp_cos_mixpanel , dep_exp , _gat , dep_sid , ABTastyDomainTest	First Party	399 Days, 399 Days, 365 Days, 364 Days, A few seconds, A few seconds, A few seconds, 394 Days, 89 Days, 364 Days, A few seconds, 364 Days, A few seconds, A few seconds, A few seconds, Session
youtube.com	YSC	Third Party	Session
csync.loopme.me	viewer_token	Third Party	91 Days
t.contentsquare.net	_cs_nnnnnnnnnnnnn	Third Party	A few seconds
nr-data.net	JSESSIONID	Third Party	Session
rum.optimizely.com	optimizelyRumLB, AWSELBCORS	Third Party	364 Days, 364 Days

Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

Functional cookies
Cookie Subgroup	Cookies	Cookies used	Lifespan
login.au.cos.com	x-ms-cpim-geo	First Party	A few seconds
cos.com	ecom_country , scarab.visitor , ecom_locale , _pin_unauth , scarab.profile	First Party	179 Days, 364 Days, 179 Days, 364 Days, 364 Days
www.cos.com	device_type , _im_ses.1007322 , _im_id.1007322	First Party	364 Days, A few seconds, 392 Days
spotify.com	sp_landing, sp_t	Third Party	A few seconds, 364 Days
vimeo.com	player, _cfuvid	Third Party	364 Days, 364 Days
dnacdn.net	browser_data	Third Party	390 Days
youtube.com	VISITOR_INFO1_LIVE	Third Party	179 Days
im-apps.net	imid, imid_created, imid_created_secure, imid_secure	Third Party	730 Days, 730 Days, 730 Days, 730 Days
wcs.naver.com	NWB, NWB_LEGACY	Third Party	399 Days, 1824 Days
recommender.scarabresearch.com	xp	Third Party	365 Days
cosstores.com	ak_bmsc	Third Party	A few seconds

Marketing cookies

When you accept marketing cookies, you give us your consent to place cookies on your device to provide you with relevant content that fits your interests. These cookies may be set through our site by our advertising partners or us, to build a profile of your interests and show you relevant content on our and third-party sites. To be able to deliver content that fits your interests, we will use your interactions together with personal information you have provided to us on our site. To present you with relevant content on third-party sites, we will share this information and a customer identifier such as an encrypted email-address or device id with third parties, such as Google, Facebook, Instagram, and Snapchat. The purpose is to show relevant ads to you on third party websites and apps. To make the content as interesting as possible for you, we may link this data across the different devices you use. If you choose not to accept marketing cookies, we will not place such cookies on your device, and you may experience less relevant content from us. Additionally, if you use mobile app and choose not to be tracked by our app, we will stop using marketing cookies to track you even if "Marketing cookies" is enabled.

Marketing cookies
Cookie Subgroup	Cookies	Cookies used	Lifespan
twitter.com	personalization_id	First Party	399 Days
doubleclick.net	test_cookie	First Party	A few seconds
career.cos.com	ln_or	First Party	A few seconds
linksynergy.com	icts , rmuid	First Party	364 Days, 364 Days
adform.net	C	First Party	30 Days
rlcdn.com	rlas3 , pxrc	First Party	364 Days, 59 Days
yahoo.com	A3	First Party	365 Days
bluekai.com	bkpa , bku	First Party	A few seconds, 180 Days
pubmatic.com	KTPCACOOKIE	First Party	1 Day
adnxs.com	uuid2 , anj	First Party	89 Days, 89 Days
rfihub.com	eud	First Party	389 Days
bing.com	MUID	First Party	389 Days
addthis.com	na_id , uid , ouid	First Party	390 Days, 390 Days, 390 Days
krxd.net	_kuid_	First Party	180 Days
media.net	visitor-id , data-c-ts , data-c	First Party	364 Days, 29 Days, 29 Days
tapad.com	TapAd_3WAY_SYNCS , TapAd_TS , TapAd_DID	First Party	60 Days, 60 Days, 60 Days
www.facebook.com		First Party	Session
cos.com	_ttp , _uetvid , _gcl_au , _kd , IR_17738 , grb_recent_goods@bc540f1d , _cs_id , _cs_c , _gat_UA-XXXXXX-X , AMCV_ , grb_dynamic_list@ , grb_ip_permission@bc540f1d , grb_ui@bc540f1d , AMCV_xxxxxAdobeOrg , IR_PI , _cs_s , _gat_UA- , grb_ck@bc540f1d , aamoptsegs , _fbp , _tt_enable_cookie , AMCVS_xxxxxAdobeOrg , AMCVS_ , cto_tld_test , IR_gbd , cto_bundle , _uetsid , grb_id_permission@bc540f1d	First Party	89 Days, 389 Days, 89 Days, 364 Days, 364 Days, 399 Days, 395 Days, 395 Days, A few seconds, 395 Days, A few seconds, A few seconds, 399 Days, 399 Days, 399 Days, A few seconds, A few seconds, 399 Days, 29 Days, 89 Days, 89 Days, 364 Days, Session, A few seconds, 364 Days, 395 Days, A few seconds, A few seconds
yjtag.yahoo.co.jp	bt3	First Party	365 Days
www.cos.com	__lt__cid , __rtbh.uid , bc_invalidateUrlCache_targeting , _cs_same_site , __rtbh.lid , __lt__sid , __olapicU , bluecoreNV , criteo_write_test	First Party	729 Days, 364 Days, A few seconds, 364 Days, 364 Days, A few seconds, 29 Days, 347 Days, A few seconds
primecaster.net	uid	Third Party	700 Days
id5-sync.com	car, cip, cf, cnac, gpp, gdpr, callback	Third Party	A few seconds, A few seconds, A few seconds, A few seconds, A few seconds, A few seconds, A few seconds
line.me	_ldbrbid	Third Party	730 Days
targeting.unrulymedia.com	_rxuuid	Third Party	364 Days
adpies.com	uwid, oaid	Third Party	364 Days, 364 Days
pxf.io	irtps, brwsr	Third Party	A few seconds, 399 Days
go.sonobi.com	HAPLB8G	Third Party	Session
linkedin.com	li_sugr, li_gc, bcookie, AnalyticsSyncHistory, lidc, UserMatchHistory	Third Party	89 Days, 179 Days, 364 Days, 30 Days, A few seconds, 30 Days
cos.pxf.io	irld	Third Party	179 Days
adform.net	uid	Third Party	59 Days
toast.com	txpub_1773203984, txsync	Third Party	179 Days, 179 Days
ct.pinterest.com	_pinterest_ct_ua	Third Party	364 Days
ih.adscale.de	tu	Third Party	362 Days
creativecdn.com	receive-cookie-deprecation, ar_debug, c, g	Third Party	179 Days, 364 Days, 364 Days, 364 Days
criteo.com	receive-cookie-deprecation, cto_bundle, optout	Third Party	389 Days, 389 Days, A few seconds
adnxs.com	receive-cookie-deprecation, XANDR_PANID	Third Party	399 Days, 89 Days
doubleclick.net	receive-cookie-deprecation, IDE, ar_debug	Third Party	179 Days, 389 Days, 29 Days
tremorhub.com	tvid, tv_UICR	Third Party	365 Days, 29 Days
pubmatic.com	KRTBCOOKIE_xxxx, PugT	Third Party	90 Days, 30 Days
postrelease.com	opt_out	Third Party	364 Days
dpm.demdex.net	dpm	Third Party	179 Days
adscale.de	cct, uu	Third Party	362 Days, 362 Days
tiktok.com	_ttp	Third Party	89 Days
udmserve.net	udmts, rtbh, dt	Third Party	364 Days, 364 Days, 364 Days
demdex.net	dextp, demdex	Third Party	179 Days, 179 Days
ladsp.com	cr, smn_uid	Third Party	A few seconds, 729 Days
c.bing.com	MR	Third Party	6 Days
addlv.smt.docomo.ne.jp	targetcid7	Third Party	729 Days
sync.shinobi.jp	ninja_dsp_uid	Third Party	365 Days
omnitagjs.com	ayl_visitor	Third Party	29 Days
mathtag.com	mt_mop, mt_misc, uuid	Third Party	29 Days, 29 Days, 392 Days
exchange.mediavine.com	am_tokens, mv_tokens, mv_tokens_eu-v1, criteo, am_tokens_eu-v1	Third Party	13 Days, 13 Days, 13 Days, 13 Days, 13 Days
i.liadm.com	_li_ss	Third Party	29 Days
crwdcntrl.net	_cc_id, _cc_dc, _cc_cc	Third Party	269 Days, 269 Days, Session
bing.com	MSPTC	Third Party	389 Days
live.rezync.com	sd-session-id	Third Party	179 Days
zeotap.com	zc	Third Party	364 Days
addthis.com	na_tc	Third Party	395 Days
cm.teads.tv	ar_debug	Third Party	364 Days
nexx360.io	n360-rtbhouse	Third Party	89 Days
rezync.com	zync-uuid	Third Party	179 Days
bh.contextweb.com	INGRESSCOOKIE	Third Party	Session
mixer.mobon.net	si, di	Third Party	359 Days, 59 Days
youtube.com	CONSENT, VISITOR_PRIVACY_METADATA, __Secure-xxxxxxx	Third Party	6111 Days, 179 Days, 179 Days
bidswitch.net	c, tuuid, tuuid_lu	Third Party	364 Days, 364 Days, 364 Days
console.adtarget.com.tr	a307080	Third Party	61 Days
t.co	__cf_bm	Third Party	A few seconds
1rx.io	_rxuuid	Third Party	364 Days
dable.io	uid	Third Party	99 Days
cenarius.orangeclickmedia.com	a749381, vmuid	Third Party	61 Days, 61 Days
liadm.com	lidid	Third Party	729 Days
rfihub.com	ruds, rud, euds	Third Party	Session, 389 Days, Session
nate.com	TGPRTB	Third Party	29 Days
widerplanet.com	WPPG[i], WPPG[n], WPPG[o], OAIDT, TGSID, WPPG[c], OAID, WPPG[d], OAID_S, WPPG[s], WPPG[b], WPPG[a], WPPG[m], WPPG[p], WPPG[g], WPPG[t], WPPG[h], WPPG[l]	Third Party	13 Days, 1 Day, 13 Days, 399 Days, Session, 1 Day, 729 Days, A few seconds, 729 Days, 13 Days, 6 Days, 6 Days, A few seconds, 13 Days, A few seconds, 6 Days, 13 Days, 13 Days
igaw.io	__igaw__adid	Third Party	29 Days
ads.stickyadstv.com	uid-bp-xxx, UID	Third Party	59 Days, 30 Days
bidence.net	113_ssp_update_time, 133_ssp_update_time, 135_dsp_uid, duid_update_time, 114_ssp_update_time	Third Party	60 Days, 60 Days, 60 Days, 60 Days, 60 Days
semasio.net	SEUNCY	Third Party	365 Days
ojrq.net	brwsr	Third Party	399 Days
www.linkedin.com	bscookie	Third Party	731 Days
everesttech.net	everest_session_v2, everest_g_v2	Third Party	Session, 364 Days
casalemedia.com	CMPS, CMPRO, CMID	Third Party	89 Days, 89 Days, 364 Days
sxp.smartclip.net	dspuuid, psyn, uuid	Third Party	29 Days, 29 Days, 29 Days
groobee.io	grb_ck@groobeeId	Third Party	399 Days
dlx.addthis.com	na_sc_x	Third Party	29 Days
pinterest.com	ar_debug	Third Party	364 Days
ad.daum.net	DSPR	Third Party	89 Days
admixer.net	am-uid	Third Party	729 Days
twitter.com	guest_id, guest_id_marketing, guest_id_ads	Third Party	399 Days, 399 Days, 399 Days
turn.com	uid	Third Party	179 Days
adswizz.com	OAID	Third Party	29 Days